Account Executive #206-12
|Location:||Saint Paul, MN|
|Employment Type:||Full Time|
|Business Group:||Minnesota Public Radio|
|Description:||The Account Executive is responsible for securing new funders for Minnesota Public Radio's six programming services (Classical Music, News, 89.3 The Current, Digital, and Live Events) to meet new income targets. Service, renew and increase funding levels of current clients to meet both new income and renewal rate targets (If Applicable). Assist with other development and marketing activities as assigned. |
Identify new underwriting prospects using broadcast, print and digital media; trade publications (marketing, advertising, industry specific); business contacts.
Prepare written and in-person presentations designed to meet prospect needs and resources.
Identify and execute appropriate prospect cultivation that results in sales cycle closure.
Communicate new business results to manager. Generate reports to show income generated from prospect conversions. (Weekly and/or monthly).
Work with prospects and internal MPR staff to prepare effective and acceptable underwriting credits. Identify and execute appropriate client cultivation that results in continued MPR funding (Adhere to high maintenance, low maintenance portfolio management techniques).
Prepare written and in-person presentations to encourage both a renewed and increased funding commitment.
Work with funders and internal MPR staff to prepare effective and acceptable underwriting credits.
Participate in the creation and/or revision of sales and marketing materials.
Identify digital sponsorship and advertising opportunities for both current clients and prospects.
Continuously look for ways to refine and enhance support systems such as traffic, billing, contact management system (ACT), Arbitron, TapWeb, Scarborough, etc.
Required Education and Experience:
Minimum of two (2) years sales experience in broadcasting or other media.
Required Skills, Knowledge and Abilities:
Proven track record of successfully meeting income targets through both prospecting and client upgrades.
Excellent communication skills.
Looking for a curious mind, a team player, energetic and a strong presence.
Demonstrated time management skills.
Must be self-motivated, results oriented, persuasive communicator, and goal focused.
Ability and eagerness to sell in a challenging environment focused on building a significant public service media company.
Preferred Skills and Experience:
Knowledge of Minnesota Public Radios products.
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